She is
renowned for her pouting poses but if there's one thing that can make
Victoria Beckham smile, apart from her family, it's her flagship London
store.
The
mother-of-four - who is married to David Beckham - stopped by her Dover
St premises recently where she couldn't keep the huge smile off her
face as she chatted to some shoppers.
And
not only was Victoria, 40, smiling, the popstar-turned-designer had her
customers smiling with delight as they got up close and personal with
one of the world's biggest stars.
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There's a sight
you don't see every day: Victoria Beckham couldn't keep the huge smile
off her face as she chatted to customers at her London store recently
Victoria ditched her signature pout for a genuine smile as she enjoyed her trip to her store, which only opened last month.
Beckham
was dressed down in black skinny jeans, a black top and ankle boots as
she checked to make sure things were ticking over at her pride and joy.
Business must be booming: Victoria appeared to be in decidedly high spirits as she spent some time at her store
Come back soon! Victoria beamed as she said goodbye to customers leaving her beloved flagship store in London
And it looks like Victoria is keeping her promise to be a hands-on owner.
Before
the grand opening, she revealed plans to be heavily involved and said
she may even rope in her family including husband David and son
Brooklyn, 15, to help out.
She
told Grazia: 'I love retail - I'll be taking appointments with
people... maybe go behind the till. Who knows maybe David will be on the
door and Brooklyn will be a Saturday boy?'
She's got a way with the customers: Victoria had visitors to her shop smile as she chatted with them about the products
Advice from the master: Victoria took time out of her busy schedule to chat with delighted fans and customers
Victoria
could not wait to open the 7,000 square feet store which stocks both
her main collection, her spin-off range Victoria by Victoria Beckham,
and accessories.
And if things go well, it will be the first of many.
Speaking
in 2012 about her plans, she told CNN Asia: 'People say, "Am I going to
have my own store?" I would love to. That's what I'm working on at the
moment.
My work here is done: After putting in some hard graft, it was time for Victoria to leave and she made a stylish departure
She might be a super busy working mum with
four kids, a hubby and a fashion business to run, but Victoria Beckham
has always got it in the bag when it comes to her sleek style.
The fashion designer looked as chic as ever on her latest visit to the new Dover Street store in a pair of black skinnies, black jumper and vertiginous Alaia boots, all tied together with a perforated laser cut bag from her own line, naturally.
Simply adding this high fashion accessory to an everyday look will accelerate your style points with very minimal effort – just look how it’s put a luxe stamp on Victoria’s staple all-black ensemble. She looks super Posh now.
Accented with a unique perforated pattern with contrast leather underlining, this bag should be showed off on the crook of your arm or over your shoulder to add a sleek new dimension and interest to a plain outfit. So nab it now with a click to the right for £1250 at Selfridges, or buy for a loved one (or yourself) as a Christmas present. It’s the ultimate gift.
Looking for a cheaper version of perforated perfection? We're loving some of the affordable options below, including Topshop's £100 premium leather boxy shopper.
The fashion designer looked as chic as ever on her latest visit to the new Dover Street store in a pair of black skinnies, black jumper and vertiginous Alaia boots, all tied together with a perforated laser cut bag from her own line, naturally.
Simply adding this high fashion accessory to an everyday look will accelerate your style points with very minimal effort – just look how it’s put a luxe stamp on Victoria’s staple all-black ensemble. She looks super Posh now.
Accented with a unique perforated pattern with contrast leather underlining, this bag should be showed off on the crook of your arm or over your shoulder to add a sleek new dimension and interest to a plain outfit. So nab it now with a click to the right for £1250 at Selfridges, or buy for a loved one (or yourself) as a Christmas present. It’s the ultimate gift.
Looking for a cheaper version of perforated perfection? We're loving some of the affordable options below, including Topshop's £100 premium leather boxy shopper.
* PRICES MAY NOT BE AS ADVERTISED
...NOW GET ONE LIKE IT FOR LESS
So much to do, so little time: Victoria looked typically stylish in her casual ensemble as she hurried out of the store
'It would probably be in London, but in the not-too-distant future maybe it will be Hong Kong. Who knows?'
Speaking
to Women's Wear Daily, Beckham revealed earlier this year that
customers visiting the store will get an insight into the brand and the
design process.
'I
think the time is now because I know my customer,' she explained. 'It
will be the first time that the people will really be able to see the
brand through my eyes.'
Style star: Victoria may have been dressed down but she still oozed style with her designer bag and shades
The
interior of the space has been given a new look by architect Farshid
Moussavi, whose credits include the Museum of Contemporary Art in
Cleveland.
Plans
included drilling a hole through the middle of the building to link the
boutique's three floors and creating a conceptual interior.
'[Moussavi] is a woman who loves fashion as well,' she added. 'She has quite a conceptual eye, which I like.
'We want to make something different without making it overly complicated. I just want it to feel real for me.'
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