Goodluck jonathan's as agree that then will Bring back our girls

The Nigerian government is focusing more on its PR strategy and silencing criticism

Now that most celebrities have got bored of the bringbackourgirls campaign, the Nigerian government has hired a top US PR firm to try and save face, as Boko Haram continues to hold more than 200 schoolgirls hostage. Hannah Strange reports on President Goodluck Jonathan's latest approach

he Nigerian military haven't had an easy life of late. Already struggling to contain an Islamist insurgency waged by Boko Haram, seemingly impotent in the face of now almost daily attacks, barely able to set foot in the country's north, and widely derided as bumbling, corrupt or just downright abusive - they now find themselves landed with the almost impossible task of 'Bringing Back Our Girls'. All while under an unforgiving international spotlight, that largely regards them as a third rate force and pours over their every failing as a source of national shame, often with an inconveniently catchy hashtag

Killing Osama Bin Laden has not stopped the spread of al-Qaeda and its associates through the Middle East and Africa. Neither has the toppling of Mexican drug kingpins – such as the taking out of the mighty Sinaloa Cartel boss and the world's most powerful drug trafficker, Joaquin Guzman - done much to stem the flow of narcotics or the country's raging drug violence, a fact US anti-narcotics officials privately acknowledge. Even the toppling of Boko Haram's notoriously blood-crazed leader, Abubakar Shekau, probably wouldn't advance the girls' cause - we can assume, after all, that he does have a fairly well-trained deputy or two.

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